The traditional marketplace for book sales is shrinking. The six largest publishers are shipping more books and selling less than ever before, even though the distribution chain is saturated with copies that will eventually be returned. The basic laws of supply and demand are being ignored and no one is trying to do anything about it. What’s wrong with this picture?
Reports show that book sales are falling and have been for almost 15 years. In response, the six largest publishers in the country are romancing retail bookstores to take as much inventory as possible, often more than they can handle.
Experts say more than 800 new titles are published independently and traditionally every single day in the US. That’s over 290,000 new titles per year and the growth rate for the next ten years is predicted to be near 10-15 percent. With a growing number of new titles being published and forced into a shrinking marketplace, the difficulty of marketing and selling books is obvious.
This growth of new authors and books is the direct result of new digital technology, and the ability to print books inexpensively and on demand. This has spawned a new bookmaking industry and a different kind of “publisher,” one whose business model is based on charging writers for printing and marketing, as opposed to selling books to readers.
This turnabout in the industry has accelerated the growth of new authors, new books, and the print-on-demand publishing model. These companies make their money by printing books and selling services to writers. The problem with this new kind of publisher is that authors absorb all the cost and pay dearly for an opportunity to market and sell their book in the traditional marketplace.
If you are an Independently published author and your marketing efforts focus primarily on finding shelf space in bookstores, you should refocus your attention, save your money and your time. There is a better way!
There are two major factors that create the perfect ingredients for the success of the Independently published book.
- The only area of growth in publishing today is from the Independent author
- The future for global book sales is the Internet.
The key is how to utilize both facts with the creation of a single, online marketplace.
It’s time for the Independent Author to unite behind one goal, to market and sell more Independently published titles – an online platform where you can profile yourself and your book, a place where readers can discover voices never heard and stories never told. The goal is to help the author create that personal connection with their audience, easily and inexpensively. Where readers can find titles they will not find in a typical bookstore right in one location.
This is ideal for writers who are tired of playing a marketing game controlled by the largest publishers in the world. It’s time for Independent authors to unite behind one goal and that is to market and sell more Independently published titles.
The first step toward total independence in the marketplace for bookselling is joining together as Independent writers and authors.