As early as 2007, Universal Music recognised a growing challenge with its digital supply chain. With a fast-developing range of partners requiring digital content, the spread of mp3 players, and ceaseless innovation creating new channels to market, the company needed to find a way to manage all of its digital assets without incurring significant additional costs in meeting new and emerging demand. A decision was made to work with Accenture on the development of a new Digital Supply Chain which ensures that Universal Music can deliver their products to their business partners around the globe ensuring that music lovers can more easily and quickly access the music they love. Read more at http://www.accenture.com/us-en/Pages/success-universal-music-powering-ahead-digital-music-platform.aspx
https://accenture.com/ukicreds
