Neurotic Media, in association with The Music Business Association, produced Atlanta’s Music Startup Academy on October 4, 2013. The session “The Digital Supply Chain: How To Source Music Digitally” was moderated by Bill Wilson of NARM/Music Biz Assc. Panelists included Alison Booth, Sony Nashville; Todd Jones, Neurotic Media; and Christopher Read, Sony DADC.
Offering licensed music in a store, an app, or a subscription utility involves a lot more than just negotiating and signing a license contract. On the heels of such an achievement, a new business needs to consider the operational aspects of content ingestion and maintenance. There are multiple options available, from doing it all yourself to outsourcing it to a vendor. We will address the basic concepts and action points involved and how they affect your bottom line.
